I'm Severin Sauliere. I build immersive installations, make the interactive tech that powers them, and design the brand identities that tie it all together, for restaurants, hospitality and brands that want to be felt, not just seen.
Hire me for one piece, or for the whole thing. Either way you deal with the person doing the work.
Physical experiences people talk about afterward: pop-ups, activations and spaces built around a ritual.
Fifteen-plus years of code and digital marketing. I prototype the idea and then ship it.
Names, logos and visual systems that hold up everywhere from a business card to a wall-sized mural.
A speakeasy tea lounge in a hidden DTLA warehouse. I co-created it from the ground up, pairing curated tea rituals with our own interactive installation to make a multisensory space for slowing down, reflecting and connecting.
Visit Bu Tea Den ↗
ATMs turned into spiritual kiosks. The AFTM (Automated Fortune Telling Machine) reads your numbers and chakras, then prints a personal paisley and a fortune ticket. I took it from concept through code, fabrication and merch.
Visit Paisley ID ↗Dalí Lives: an AI-powered Salvador Dalí who greets visitors and tells his own story on screens throughout the museum. It won six One Show awards, two International Gold Andys and a Webby.
Dream Tapestry: the first interactive DALL·E experience in a museum. Visitors describe a dream, AI paints it, and six dreams at a time are woven into a tapestry on a 12-foot screen.
Dalí Lives ↗ Dream Tapestry ↗
A self-published comic that reimagines the historical practice with a twist: VR used to change prejudiced minds. I handled concept, storyboards and art direction. Named one of CBR's Top 10 Best Indie Titles at LA Comic Con 2022.
Visit Shanghaiing ↗
Led the full brand: logo, menus and website, made with artist SuperDeux. I also brought in muralist Antoine for a wall piece that has become a Petaluma landmark.
Visit Brigitte ↗
One identity system for two restaurants: a lips, glass and leaves mark that changes color and language between the French Bisou and the Latin-inspired Beso. It runs across signage, business cards and engraved table pieces.
The Kissing Chef: cookbook cover and badge logo for Nick Ronan. Chef Nicole: a pear monogram and cards for a Bay Area private chef. SNS cafe: logo and a comic-strip coffee guide, "Drink coffee like you're supposed to."
At Ubisoft I ran the publisher's first YouTube creator campaigns, from the contract to the E3 floor.
views on Ubisoft's E3 2011 coverage with Tobuscus: 11 videos, at lower cost than the studio approach it replaced.
Just Dance Facebook fans within two years, driven by the YouTuber Dance Offs I helped produce.
years leading E3 creator coverage, including putting a YouTuber on Ubisoft's press-conference stage.
"Severin was the best! My time working at E3 and Ubisoft wouldn't have been the same without his calm, cool presence."
Toby Turner (Tobuscus), YouTube creator
"Severin was our first contact into sponsored videos."
Corridor Digital
I started as a developer in Montreal, moved to the U.S. in 2007, and spent the next decade in advertising: Ubisoft's digital marketing team, then producing for Goodby Silverstein & Partners, including AI experiences for The Dalí Museum.
Better Call Sauliere is where it all comes together. I treat technology as a way to make art and real human connection, and I make work that feels personal and is open to everyone.
Based in Los Angeles. I work in English and French.
Tell me what you're making, when it needs to be ready, and a rough budget. I'll reply within two business days.
Email me about your project facilitator@bettercallsauliere.com