Better Call Sauliere
01
Identity
Who Brigitte is for and what makes it different: a French bistro where every dish is made in house.
Case study · Petaluma, CA · since 2023
Brigitte Bistro
Chef Nick Ronan's French bistro, from the logo to the castle on the wall. Three years later: a menu editor and website built around how Nick works.
- Client
- Chef Nick Ronan, the Kissing Chef (Chou Chou, Bisou, Beso)
- Since
- Fall 2023, still working together
- What we made
- Identity, menus, print, window decals, mural, events, website, menu editor
- Team
- Better Call Sauliere with SuperDeux, Antoine and Gaelen
What we made, piece by piece
02
Branding
SuperDeux designed the logo and the whole look: colors, fonts, menus and window decals.
03
Signage & print
Window decals, a Carcassonne mural by Antoine and Gaelen, table menus and seasonal flyers.
04
Website
Tonight's hours, Reserve and Call up top, and the menu that's on the table tonight.
05
Getting found
Hours, menu and booking written so Google, maps and AI search can read them.
06
Tools
A menu editor: Nick types, it fixes accents and prices, prints the 17 x 11 menu and publishes it to the site in 1 tap.
01 The brand
One look, everywhere a guest looks.
Brigitte is the next chapter after Chou Chou, Bisou and Beso. SuperDeux drew the logo: tall Brigitte caps over a hand-written Bistro, navy with a thin tricolor line.
Then it went on everything: menus, business cards, postcards, water bottle labels. The house line runs under all of it: Love, food, wine, passion, life, Petaluma and people.
02 The mural
A plain white wall became the sign.
The building is a white box on a parking lot. We mocked up a mural on photos of the wall first, so Nick could see it before a drop of paint. Then muralists Antoine and Gaelen painted the walls of Carcassonne across the side, in the brand blue, with the logo big enough to read from the street.
It's the first thing you see when you pull in. A little South of France in the North Bay.
03 The windows
The logo, from the street.
SuperDeux's window decals went up in June 2024: the logo on the big windows, sized to read from the sidewalk and the parking lot.
The house line runs along the bottom of the glass, "Love, food, wine, passion, life and people." The door carries the logo and the hours, so guests know if it's open before they reach the handle.
04 2026: the menu editor
One menu, on the table and online.
Nick changes his menu and his list of about 70 wines all the time. He used to edit 2 Google Slides, print them, and send us the web updates.
Now he has his own editor, in the Brigitte look. He types, it tidies (accents, capitals, prices), he hits Print and gets the exact 17 x 11 menu for the table. One tap publishes the same menu to the website. Dishes he takes off are kept, so a summer favorite comes back in 2 taps.
The new website is built from the same data: the wine crate wall up top, tonight's hours, Reserve and Call, the menu that's actually on the table tonight.
05 The artists
Real artists, real tools.
Better Call Sauliere brings in the right people for each piece: a designer for the identity, muralists for the wall, and custom tools for the day to day. One person holds it together, so the logo, the wall, the menu and the website all feel like the same place.
Credits
- Better Call Sauliere Strategy, project lead, copy, website, menu editor
- SuperDeux Branding vision, logo, menus, window decals
- Antoine and Gaelen Mural
- Victoria Webb Food and room photos
Opening a place, or refreshing one?
Tell me about your place, when it needs to be ready, and a rough budget. Call anytime: our line is open 24/7.
facilitator@bettercallsauliere.com